Episode 057: You've Already Been Fooled By AI Tools

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All right, you guys.

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So, you know, I get questions in throughout the week and I answer

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one or two of them on a podcast now.

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And this one in particular came in about using.

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AI copywriting tools.

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So, you guys may already know about certain tools that are out there,

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and if you don't know about them, just know that people are using them.

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And you're reading things that have been generated by the

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computer and not by an individual.

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And, one of the tools, I've actually talked about many times where

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we're an affiliate of it as well.

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And it's called jasper.ai.

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Well, this question came in and there, their question was.

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I've heard that there are great AI copywriting tools, but I've also

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been warned not to use them to create blog posts and social media polls.

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Can you tell me some of the reasons why it's not a good idea

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to use these AI copywriting tools?

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So here's my answer.

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On the surface.

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It seems like a no-brainer to use AI to help you write your

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social media posts and blog posts.

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I mean, after all, who doesn't want to save.

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Time and effort.

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However, there are some good reasons why you might want to think twice before

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using AI copywriting tools for your social media accounts and your blog posts.

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First of all AI, it's still in the early stages.

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And as such, it's not always accurate.

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This can be frustrating, especially if you're trying to

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avoid mistakes and your poles.

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Secondly using AI can make your.

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Your pulse sound robotic and impersonal.

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Okay, so let me stop right there.

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You guys.

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I just want you to know that everything that I just said.

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Was written by a copywriting AI tool.

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Everything.

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I just said.

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So I'm a fan of copywriting tools.

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That's why I use Jasper AI just to really, use it to get over writer's block.

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Like I don't use it to write everything, but I certainly know it's a essential

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tool for getting over writer's block.

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For different things, right?

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The weather's writing an email or writing a post or writing a proposal.

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I mean, all kinds of stuff.

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Just think about anything you have to type.

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And, and communicate with someone, or let's say you have to create a video.

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I want to tell you guys about this other tool.

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And it's crazy.

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There's so many of them.

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But it's in the same family as the AI copywriting tools and is basically AI.

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Video marketing.

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And you know how you'll go to, let's say YouTube or let's say you

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leave and do a training video and here's a person that's talking and.

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You know, they're on camera and near saying whatever to you.

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They now have ones that generate it's a real person, but in generates

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their speech using the same AI.

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Technology that the copywriting tools use and it's called the technology.

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Anyone can use.

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And it's it's paid for by, by the government, the whole research

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behind it, similar to the internet.

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And the technology is called G P T dash three.

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So we call it GPT three.

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And it's, it's basically an, you know, an algorithm that gets trained.

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There are so many tools that are being used right now that use this technology.

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And yeah, there are certainly, pros and cons to using each of them.

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But I just wanted you guys to see how you can use them, but make

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sure you insert your own voice.

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Right.

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And make sure you're just not copying and pasting.

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One of the, folks in my network that was concerned about using this AI

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copywriting, technology is out there said, oh, well, you know, Google.

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Is going to start a knockdown on any post or anything that they

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can pick up has been created by using these copyright and tools.

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And in reality, it can't, I mean, none of it is verbatim.

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And actually matches something that someone else did like verbatim.

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There might be bits and pieces, but again, That's why it's important for you

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to just use it as kind of a foundation to get you out of, you know, writer's

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block or if you just can't think of how to say something, what to say, you

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know, just type in, Hey, I want to talk about this and it'll literally

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spit out everything you need to say.

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And then you can just be like, ah, I don't like this, or I

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would say this differently.

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I would say that differently.

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And I would add this.

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I would add that you see none of this has meant to be an exact recipe.

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I mean, even with recipes who follows them, you know, piece by piece.

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Who follows them piece by piece.

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You always add a little bit more salt, sugar, you know, oregano,

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and that wasn't on the list.

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This is the same thing with these tools.

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Like people have to stop making it seem as if like it's.

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It's literal.

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Like, you know, you put stuff in here and then you just copy

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and paste it there, you have it.

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You have a blog post.

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No.

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I mean, what type of creativity, what type of, boys is it?

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If it's just created by your computer and it's not, you, you know, we're in the

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days where authenticity matters and people want to know who they're doing business

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with, they want to know how you think about things, how you feel about things.

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Before they even do business with you and the nickels for brands to not

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just individuals that are, that are maybe consultants or freelancers or

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whatever kind of service provider or doctors or accountants, like people

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just kind of want to know a little bit more about you were in that age where,

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you know, you may say we're nosier.

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And then we used to be because we have access to so much more information.

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So my thing is don't take it literally that these tools.

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Are meant to replace you.

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There is no way there is no way.

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Everyone is an individual.

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I mean, we even have different DNA, like no DNA is identical.

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Right?

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And so it's a, it's the same thing.

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No one is identical and you want.

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Your voice and who you are to be reflected in your writing and communication.

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So I would never suggest that you.

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Use these tools to totally replace your voice or anything of that nature.

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But I do say just like with anything else that's meant to help you do

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things quicker, faster, easier.

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It's a tool.

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It's not a replacement.

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Use it.

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Go ahead, give it a shot and use it.

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If you'd like to get, for a free 10,000 words to test out the one that.

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That I use and that I used on you at the beginning of this episode.

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The one I use is called Jasper AI.

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So if you go to T P M focus.com.

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Forward slash Jasper.

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You'll be able to get the free, sign up.

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And start using it now, typically it isn't free.

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Like, it might give you a few hundred words or a thousand words for free.

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But you get up to 10,000 with my code and yeah, I'll.

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I'll receive, some type of compensation, but it won't affect you at all.

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But in order to get that deal, like you have to do it with someone like me, like

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an affiliate to get that 10,000 words.

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When I tell you, once you try it, you never go back.

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Especially if you have to churn out, let's say a book.

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Like people even use these, these tools for books.

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Okay.

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And I know not a lot of people are talking about it, but you

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know, this is the unpolished MBA.

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I'd tell you guys what's going on behind the scenes.

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Especially to my clients.

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Like it's, it's a few things I tell you guys here, but my clients, I tell

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them really how the sausage is made.

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And how these businesses are able to be so efficient, because it's a lot

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of things that you just don't know.

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Like you guys don't know what technology is doing on behalf of businesses and

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making them so much more efficient.

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And this is just one of those things.

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It's a tool.

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So if you go to T P M focus.com.

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Forward slash Jasper and S J a S P E R.

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You'll be able to get access to the free 10,000 words.

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And I promise you, it's going to be like, whoa.

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So let me give you like a little assignment.

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Let me think.

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This is a podcast salicious uses as an, as an example.

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So you can say I'm this go to Jasper and asked it to write on

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what are some of the benefits, just literally type this in right.

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Say.

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What are some of the benefits of starting a podcast?

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And it may ask you like the tone of voice you want to use.

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You can type in Oprah.

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I want the Oprah tone of voice.

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You can type in Joe Rogan, tone of voice.

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You can type in Elon Musk and it will literally write it in a tone

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that they use when they speak.

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Okay.

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So all you have to do is like enter those two pieces of information.

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Hit select output.

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And you can tell it to write three different variations, five different

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variations to give you some examples of things that you could use.

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Right.

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And it will spit out paragraphs and paragraphs of why you should

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create a podcast it will spit out all the information and then

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you'll look at it like, huh?

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I never thought about that.

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It's almost like.

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An extreme version of Google.

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You can type in any question and it'll answer it for you and keep elaborating.

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As long as you wanted to elaborate, it can go on for paragraphs.

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It can literally write a book on topics.

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It's pretty amazing.

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And so to downplay it or be afraid of it, or copywriters is say,

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oh, no, it was terrible tool.

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Don't use it.

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It's all fake.

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It's not authentic.

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And you know, you're going to get striked by Google because

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they can pick up it's an AI tool.

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Yeah.

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If you're copying and pasting, it sounds robotic.

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It's this terrible.

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But like, it's almost like how people, you sit down, play, you know,

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buying, Like pre-made meals are doing.

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Hello, fresh or one of those kinds of things?

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Yes.

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A pre-made meal.

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It doesn't mean I can't season it the way I want to season it.

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Sure I can go to the grocery store and buy each individual thing.

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I need, I can buy the meat and I can buy the vegetable and I can buy, you know, all

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of the separate items, but it comes in a box already together for a family of four.

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It's just making my life easier.

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Why wouldn't I buy it?

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It doesn't make me any less of a homemaker.

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It doesn't make me any less of a wife, a mother, like it's just making life easier.

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And let's say, I, my family likes things that spicy.

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Okay.

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So.

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So I can still use my spices and stuff to make it.

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To our liking, right?

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It's the same thing.

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So please don't get discouraged based upon all this nonsense

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from people who are afraid of, of moving forward in technology now.

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There are always instances when it comes to AI, how AI tools.

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And for those of you who don't know AI mean a stands for artificial intelligence.

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Okay.

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And there's different variations of, different, Topics within AI.

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And right now I'm talking about one in specific, but there are several others.

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That really, yeah, there are pros and cons to all of this stuff and just

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understand, you know, how you're going to use it or how it will affect you.

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But I'm telling you right now, this AI tool, and this is, I mean, is one of

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those things where, I think I became hip to it from someone else in my network.

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I work with a lot of, tech folks and my network is just full of it.

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And so we, we share lots of tools and plus, you know, I'm a marketer as well.

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I have a marketing company.

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TPN focus.

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Marketing.

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And so we use a lot of different things or we help our clients

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strategize to use certain things.

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Especially when they're a small business or just a startup.

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We're in early stages.

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They can't afford to pay a copywriter, you know, 5,000, 2000 a month or whatever

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it is, when you can use one of these tools that will save you a ton of time,

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that may cost, a hundred bucks a month.

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Like it's a no brainer.

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Okay.

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And, and let me tell you right now, a lot of copywriters.

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That are being paid thousands of dollars.

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Are already using these tools.

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They're already using them.

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And you know, the folks that they, their clients that they

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work for just don't know.

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And how do I know that because I'm in a group with a lot of these folks.

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And near from all over the world.

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And just know that it doesn't make them any less.

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Brilliant as copywriters because they still have to do research and

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have your tone of voice and, you know, be witty and unrelevant, and I

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mean, it takes a person to do that.

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These tools are not at that level yet.

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So copywriters are still worth the money.

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I'm just saying that.

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For, companies that maybe, you just don't have it right now or you may

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have one person on staff or that person on staff responsible for getting

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your marketing going as part of your revenue engine is actually you and

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you're not that great of a writer.

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But maybe you're a great speaker or you're funny, or you're, you know,

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you, you still have value that can be added into the writing process.

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But just know that there are tools that you can use.

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And you shouldn't feel guilty about it.

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And actually no one cares.

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Ultimately people want whatever value it is that you're going to provide to them.

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They don't care how the sausage is made.

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In fact, all they care about is the value.

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That they received from it.

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I always talk about how, and it's not a bad thing per se, but I talk about

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how just inherently we as humans.

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Most people are selfish.

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Very selfish by the way.

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And in a lot of ways, it's, it's kind of innate because as humans, we have

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this self preservation kind of instinct.

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And so I just want you guys to know that, that part of people downplaying

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things that they think may replace them, or, say , their stuff is better

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because they wrote it, like let them believe whatever they want to believe.

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Okay.

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Because at the end of the day, what would I do as a consultant?

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And my work every day is I want to make sure all of the businesses

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that I work with and all the clients I work with earn revenue.

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And create sustainable businesses and do it ethically.

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Like they're not out here robbing and stealing and, you know, taking

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money from people and not delivering.

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And if.

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Having a tool that helps them get things done quicker just on the

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marketing side available to them.

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There is no way in this world.

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Anyone should be making them feel guilty about it.

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And, and I, I understand, like that's a hurdle that some folks have to

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get over because they feel judged.

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But get over it, a lot of copywriters are already using this tool.

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On LinkedIn, probably about maybe all it has to be maybe.

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Five six months ago.

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A copywriter reached out to me.

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I'm a just say, I felt like the evil spirit through.

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Through the DM.

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But he was like, Hey, you know, I went to a blog post, like some random blog posts,

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on your website and it's probably old.

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You guys know all your first blog posts or old blog posts are literally terrible.

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I am no different.

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Some of mine are really good, but some of the early ones, like I

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had, you know, I had a copywriter.

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And, some things I wrote in the copywriter re did

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and those kinds of things.

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And so, he sent the email saying, oh, I read one of your blog posts.

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I think I can make it better.

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You know, this is wrong.

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That's wrong.

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Now, mind you, I know my stuff now.

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Like I know my stuff when it comes to tech and business and.

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You know, you can't tell me, I don't know my stuff.

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Maybe there was a comma missing.

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But, who cares?

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Right?

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I'm an engineer.

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I'm not, you know, an English teacher.

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So he made like a comment about the grammar or something.

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I'm like, dude, like, that is not even important to me.

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I think all my folks care about is getting the information

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and the information is there.

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And it's really not the smartest thing to reach out to someone and

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tell them, Hey, your stuff sucks.

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You know, well, he doesn't understand the content of course, because

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he's a copywriter, but to be like, oh, you're missing a comma here,

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like kind of nitpicking stuff.

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Don't listen to people and it's telling you, that's the way

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to go about getting business.

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So he sent me that email.

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I mean that DM through LinkedIn.

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And I was like, oh, you know, Thanks.

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But you know, I'm actually testing out.

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This, this new tool.

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It's not, it wasn't used for that.

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And I'm testing out this new tool.

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Have you heard about it?

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And I'd mentioned, Jasper to him.

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He's like,

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Oh, those two suck.

Monique Mills: 00:16:27

And, and you can't replace someone like me now, mind you, I don't even know the guy.

Monique Mills: 00:16:31

You know, he was obviously a bit of a weirdo cause he was personally

Monique Mills: 00:16:35

insulted by saying, Hey, have you ever heard of this tool?

Monique Mills: 00:16:39

You know, I'm thinking of testing it out.

Monique Mills: 00:16:41

And again, it was way before I actually started using it.

Monique Mills: 00:16:45

And this guy went ham and I'm like, dude,

Monique Mills: 00:16:49

This is all the more reason why I liked the tool.

Monique Mills: 00:16:51

I don't have to worry about attitude from it.

Monique Mills: 00:16:54

I don't have to worry about attitude from it.

Monique Mills: 00:16:55

And I know the more we adopt technology and tools and stuff, the less some people

Monique Mills: 00:17:01

feel that we have to deal with each other.

Monique Mills: 00:17:04

Especially when you think about the other end of,

Monique Mills: 00:17:07

Of the spectrum where folks are using virtual reality.

Monique Mills: 00:17:11

And, mixed reality and, you know, headsets for stuff.

Monique Mills: 00:17:14

And, you know, that's all part of AI by the way.

Monique Mills: 00:17:17

And people feel as if AI disconnects us from each other.

Monique Mills: 00:17:21

And I can see how that can happen, but it's times like that where

Monique Mills: 00:17:25

I'm like, oh my gosh, does weirdo just end up in my DM going ham?

Monique Mills: 00:17:29

Because he thinks a tool is going to replace him.

Monique Mills: 00:17:32

Where in reality, the question was, have you ever heard of it before?

Monique Mills: 00:17:35

And he was offended.

Monique Mills: 00:17:36

And, so, you know, as a busy entrepreneur myself, I don't have time

Monique Mills: 00:17:41

to manage some strangers emotions.

Monique Mills: 00:17:44

And, so it just reminded me again of like, it just reminds you

Monique Mills: 00:17:48

of just how people are complex.

Monique Mills: 00:17:51

And if you read any of my posts or listen to several of my episodes I

Monique Mills: 00:17:56

have to bring that up at least once or twice a season, on the unpolished MBA

Monique Mills: 00:18:01

podcast, because people are complex.

Monique Mills: 00:18:04

And so I say all that to say, Tools are not bad.

Monique Mills: 00:18:07

Don't let people guilt you out of it and just understand you don't have to

Monique Mills: 00:18:11

copy and paste and it, and it shouldn't consume your, your entire life.

Monique Mills: 00:18:15

None of these tools should, but they should be able to enhance

Monique Mills: 00:18:19

what you're able to accomplish.

Monique Mills: 00:18:21

And for me.

Monique Mills: 00:18:22

That's more important than what anybody thinks.

Monique Mills: 00:18:25

And I hope that you all.

Monique Mills: 00:18:27

Realize that people are already using it.

Monique Mills: 00:18:30

And if you're choosing not Sudan, Hey, that's on you.

Monique Mills: 00:18:33

But just know that people are being more efficient and able to do more in

Monique Mills: 00:18:37

their business and put more content out and all of that because they're

Monique Mills: 00:18:40

using tools that make it easier.

Monique Mills: 00:18:43

And as a person that, that it's in the tech world comes from the tech world

Monique Mills: 00:18:46

and my whole life revolves around trying to make things easier, in the

Monique Mills: 00:18:50

world and learning about different technologies and tools and stuff that

Monique Mills: 00:18:55

are out now, and that are coming out, that makes life easier for people.

Monique Mills: 00:19:00

I'm an advocate for it.

Monique Mills: 00:19:01

You know, and so.

Monique Mills: 00:19:04

With that said, if you want to test out Jasper, for yourself, just go

Monique Mills: 00:19:07

to TPM focus.com forward slash Jasper.

Monique Mills: 00:19:13

And then from there, you can just go ahead and sign up and see how it works for you.

Monique Mills: 00:19:17

And you know, let me know what you think.

Monique Mills: 00:19:20

I hope you guys have enjoyed this episode.

Monique Mills: 00:19:22

I'm a storyteller and I got so many stories to tell, but

Monique Mills: 00:19:25

this one in particular, Came from someone's questioned.

Monique Mills: 00:19:28

And I decided to actually use the AI to, to answer it.

Monique Mills: 00:19:32

What you think about that?

Monique Mills: 00:19:34

All right.

Monique Mills: 00:19:34

You guys.