Episode 124 - Hustle and Humor Series: How to Avoid the Burnout Trap in Consulting

"Hustle & Humor" is a special Summer 2024 series under the Unpolished MBA ® podcast, hosted by seasoned Atlanta-based entrepreneurs Monique Mills and Caitlin Ferguson. We dive into the realities of running a business with candid conversations, insightful advice, and a healthy dose of humor.

-Running from August 6th to September 19th

-Episodes released every Tuesday and Thursday

In this episode they discuss the pitfalls of relying solely on social media platforms like Instagram for business marketing, highlighting issues like shadow banning. Emphasizing the importance of leveraging multiple distribution channels, the conversation explores successful strategies, including the use of LinkedIn and professional networking.

There is discussion around the evolution of business engagement, with a shift towards in-person interactions post-pandemic, and the need for authenticity in client relations. Strategies for effective pricing, the importance of customer discovery, and successful business models are also discussed, with references to insights from notable figures like Scott Galloway and methodologies such as those proposed by Pia Silva.

Submit business questions to unpolishedmba.com/hustle

Key Topics Discussed:

01:09 Leveraging Social Media Platforms

01:26 The Shift in Social Media Dynamics

01:58 The Value of Authenticity

04:48 In-Person Connections Post-Pandemic

13:47 The Importance of Pricing Strategy

30:33 Customer Discovery and Development

Become an Unpolished MBA Guest: https://unpolishedmba.com

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Strategy Firm for Startups and SMBs: https://tpmfocus.com/

Guest Co-Host : Caitlin Ferguson

Founder of CEOF Consulting - https://www.ceofconsulting.com/